Book

How to survive as a Growth PM

When was the last time you could confidently announce that your company was "product-led" or "sales-led" without immediately adding qualifications?

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The Death of Pure PLG

The early 2010s gave us a new playbook written by companies like Slack, Dropbox, and Atlassian. They proved you could bypass procurement, empower individual users, and let viral adoption do the selling.

The Death of Pure SLG

For decades, enterprise software meant sales-led. Oracle, Salesforce, SAP—these giants built empires on sophisticated sales organizations.

AI Changed the Rules: Hybrid by Necessity

Even before AI transformed the landscape, smart companies were already moving toward hybrid models.

Long Live Hybrid

The growth challenges AI companies face today prove that hybrid-led selling is here to stay.