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How to survive as a Growth PM

When was the last time you could confidently announce that your company was "product-led" or "sales-led" without immediately adding qualifications?
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What's inside

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Chapter
1
The Death of Pure PLG
The early 2010s gave us a new playbook written by companies like Slack, Dropbox, and Atlassian. They proved you could bypass procurement, empower individual users, and let viral adoption do the selling.
Chapter
2
The Death of Pure SLG
For decades, enterprise software meant sales-led. Oracle, Salesforce, SAP—these giants built empires on sophisticated sales organizations.
Chapter
3
AI Changed the Rules: Hybrid by Necessity
Even before AI transformed the landscape, smart companies were already moving toward hybrid models.
Chapter
4
Long Live Hybrid
The growth challenges AI companies face today prove that hybrid-led selling is here to stay.

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